New recruit for interACTION

8 November 2004 – Deinze (BEL): European wholesale alliance interACTION has signed up French OP wholesaler RP Diffusion as its eleventh member.

RP Diffusion, which was formed in 2002 with the merger of Nordipa and Distributeurs Associés, employs 300 people and operates out of four locations.

The French company will become the exclusive distributor in France for interACTION’s successful own brand ‘Q-connect’.