New insight into global printer market from Lyra


7 November 2006 — Beijing (CHN): Chinese total laser printer revenue, including hardware, cartridges, and media, is expected to surpass $5 billion by 2010, According to Lyra Research.

The research agency for the imaging industry has said that the typical laser printer in China is a low-cost device that is used at a higher rate than those in industrialised regions.


The agency’s latest research into the Chinese printer suggests that Chinese business buyers’ efforts to save money by purchasing low-end machines are futile, because higher page volumes and the use of third-party supplies wear out the machines and force users to purchase replacements much more often than is the case in other countries.


Lyra also projects that large chain stores such as Office Depot, OfficeMax, and Walgreens will dominate the cartridge-refilling market by 2009.


According to the company’s report What’s in Store for Retail Refillers in North America, by 2009, stores such as Depot will account for 62 percent of retail cartridge-refilling locations in North America, up from 7 percent in 2005.


The report also suggests that retail ink and toner cartridge-refilling franchises such as Caboodle Cartridge will continue to open new stores at a rapid pace over the next few years as the entire cartridge-refilling market grows, but their share of retail locations will decrease from 62 percent in 2005 to only 29 percent in 2009.