New Advantia celebrates first year


3 December 2004 – Nuneaton (UK): Independent dealer group Advantia Business Solutions is celebrating the first birthday of its new Advantia brand.

The company, which launched its rebranded and private label 12 months ago, has reported improved sales despite difficult trading conditions.

Advantia’s marketing director, Karen Nicholls, said: "The decision to rebrand was taken after extensive consumer research and consultation with our member dealers. The Advantia brand committee has worked very hard to achieve this and our members have an established range of quality products that stand out in the market."