Media Sciences begins office channel expansion


1 June 2007 — Oakland (NJ): Media Sciences International has announced two US appointments, which are said to "mark the start of sales team expansion efforts focused on the office channel in Media Sciences’ US and UK-based sales offices".

Bradford Huntley has been named office channel sales director and William Besold as office channel marketing director.


They will both report directly to the company’s VP of sales for the Americas, Vincent Kelly.


Kelly said: "Huntley and Besold bring strength, expertise, and in-depth knowledge of office channel customer requirements. They are focused on building the plans, tools, and relationships necessary to pursue our growth goals in the office channel in the coming year."


Equipped with 25 years of office products sales experience, Huntley has held senior-level roles at SPX Service Solutions, DYMO Corporation, ALPS Electric, and Costar Corporation. While at DYMO, from 2000 to 2006, he managed the leading growth channel for five consecutive years, developing and implementing strategic plans resulting in a $20 million increase in the company’s overall office superstore business.


For the past eight years, Besold has held senior-level marketing roles of increasing responsibility at DYMO, where he led the marketing effort with Staples, Office Depot, Target, Wal-Mart, Walgreens, CVS, Kroger, Stop & Shop and Lowes and showed significant growth in DYMO’s mass market channel sales.


Media Sciences president and CEO Michael Levin said: "The appointments of Huntley and Besold signal Media Sciences’ investment in and focus on the office channel as a growth opportunity for our company. These two professionals are seasoned in their roles and bring new and strategic sales and marketing expertise to our organisation."