Lyreco forges Russian alliance


13 May 2005 – Marly (FRA): Lyreco has entered a strategic sales alliance with Russian reseller Pragmatic Express.

Explaining the deal, Lyreco’s CEO Eric Bigeard said: "I am delighted with this partnership. The sales agreement that we have signed is similar to the one we signed with Staples and will allow our international customers to be serviced in Russia on an exclusive basis."