KVM to help resellers drive sales


4 January 2005 – Etten-Leur (NL): KVM Supplies, a Netherlands-based manufacturer of remanufactured cartridges, is to launch a new concept by which resellers can increase turnover of remanufactured cartridges through better information management.

The ‘dynamic merchandising’ concept, to be launched by the company this January at Paperworld 2005, consists of an internet-enabled software tool that allows retailers to hold valuable information on their customers and their printing needs, and subsequently make timely and targeted offers of remanufactured printer cartridges.

KVM claimed that interviewed resellers said they expected the concept to increase turnover by as much as 40 per cent, as well as customer loyalty.

In other news, a survey conduced by market research company Harris Interactive found that 55.6 per cent of American consumers throw out their empty printer cartridges instead of recycling them, adding millions of pounds of unnecessary landfill waste that can take up to 1,000 years to decompose.

Commenting on the survey, EVP of Nukote Phillip Theodore said: "Most consumers are unaware that their used cartridges can easily be refilled and reused. We want them to know they can also turn in their empty printer cartridges and shop for a replacement that has been ‘remanufactured’, completing the life cycle of the product."