Kingfield announces new seating strategy

17 October 2007 — Sheffield (UK): Kingfield Heath has announced plans that will refresh its seating proposition.

In a move that marks phase two of their furniture strategy, the new approach involves consolidation of the existing seating offering and extension of the range in key sectors, with particular emphasis on providing options for contemporary markets.


The company says that seating products will make use of the successful product segmentation deployed in the wholesaler’s desking proposition, offering a "good-better-best option" for both traditional and contemporary markets.


Marketing manager Donna Entwistle said: "Our objective was to simplify the range and offer high quality products for individual segments of consumers. The result is a much cleaner presentation of product that will undoubtedly make the sell in easier for dealers."