John Dickinson builds on strength of Cambridge brand

5 January 2007 — Sawston (UK): John Dickinson has unveiled a new cover design for the Cambridge range of high quality notebooks and pads to strengthen the identity of the brand.

The company says that the new look covers feature bold, expressive colours and creative yet graphic designs, giving the range increased stand-out both in catalogues and on shelf and a much more modern feel.

 

Debbie Munro-Wilkinson from John Dickinson said: "We continually listen to our customers and look for ways to ensure the Cambridge range offers a good balance of quality features and value for money. This redesign is a significant change for the Cambridge range and we are confident it will bring greater impact and appeal creating additional sales opportunities."