27 June 2007 — Newport (UK): Integra is investing £750,000 ($1.5 million) into its initiative brand to offer savings to members supporting the dealer group’s own-brand products.
Aidan McDonough, group marketing director, said: "This investment into the brand is just one of the benefits of being a member of a large dealer group like ourselves and demonstrates our commitment to expanding our offering to our members and to ensuring they get the best value for money.
"Our initiative brand has gone from strength to strength over the last few years as we have continued to increase our product range."
Integra will offer members a ten percent rebate on initiative products. Members will receive a rebate on the majority of initiative products purchased via Kingfield Heath, Spicers, and Antalis together with steel storage from TBS.
Members in Ireland currently benefit from ten percent rebate via Antalis Plus and will also receive ten percent via Kingfield Heath from 2 July.
McDonough added: "As part of the initiative investment programme we have also recently launched ‘The Green initiative’ campaign enabling members to position themselves as environmentally responsible suppliers, thus generating a significant increase in sales of environmentally sensitive products."