Ingram Micro launches marketing business


13 April 2006 – Santa Ana (CA): Ingram Micro has launched its own marketing communications agency.
The agency will offer marketing, advertising and public relations.
"Two of the biggest challenges facing the IT industry are consistent channel communications and integrated marketing efforts," the company said. "Our goal is to help manufacturers and solution providers cut through the noise and clearly communicate their vision, benefits, expertise and services in today’s commoditised, over-hyped sales environment."