Ingram Micro launch European mobility programme



10 July 2006 — Brussels (BEL): Technology distributor Ingram Micro Europe has unveiled a European programme to increase awareness of the company’s mobility efforts and the business opportunity the market offers.


Together with key mobility partners Vodafone, Sony Ericsson and Microsoft, Ingram Micro Europe has initiated the European Mobility Awareness Programme (EMAP).


With a range of activities such as internal education and awareness programmes, mobility promotions and conferences, EMAP will provide a common platform to Ingram Micro’s in-country operations for expanding the company’s mobility products and services offering across Europe. The programme is scheduled to run until the end of 2006.


Focussed around some of the biggest short-term mobility opportunities including smart devices, embedded notebooks — with integrated SIM cards and mobile E-mail, EMAP aims to develop winning mobility initiatives that assist resellers capturing the latest opportunities in the mobility market.


According to market research and advisory firm IDC, demand for converged devices continues to display impressive growth rates with 91.4% and 92.1% growth forecasted for 2006 and 2007 respectively. While corporate wireless email users are expected to grow by a tenfold — from 4.5 million to 45 million in Western Europe — over the next three years according to research firm Radicati.


Although EMAP is designed as an internal Ingram Micro pan-European mobility awareness programme, Ingram Micro resellers across Europe will be able to benefit from it through increased mobility business development at all Ingram Micro offices, in-depth knowledge of the latest mobility solutions and processes as well as an expanded offering of mobile products and services.