Indian stationery market sees yearly 30 percent rise

5 January 2007 — Chennai (IND): The Rs 45 billion ($1 billion) Indian market for writing instruments and notebooks has been experiencing steep growth of 30 percent a year for the past three years and is expected to sustain momentum over the next five years.

The statistics emerged during the Confederation of Indian Industry’s Kidex conference.


According to industry participants at the event, the market for writing instruments is estimated to be worth Rs15 billion, that for notebooks was said to be worth Rs 30 billion.


The market is expected to experience increased competition from global players at the premium end as well as low-end segments from Chinese imports.


It is understood that increased affordability and supply patterns in the recent years have undergone a drastic change, with consumers increasingly opting for new pens instead of refills.


An important trend is that leading firms are choosing notebooks and stationery markets for diversification, realising the potential for children’s products in generating a strong and positive brand loyalty.