IM helps resellers benefit from boom


13 October 2004 – Brussels (BEL): Ingram Micro (IM) Europe has launched a new pan-European marketing campaign that aims to help resellers benefit from growth opportunities in the booming digital imaging market.

The campaign, which will run for 2004’s entire fourth quarter across Ingram Micro’s 14 European subsidiaries, is supported by leading manufacturers in the digital imaging space such as BenQ, Canon, HP, InFocus, Kingston, Microsoft, Philips, Samsung and Sony.

Director of vendor management for Ingram Micro Europe Anita Lussenburg said: "With the busy consumer driven Q4 and the Christmas season right ahead of us, the digital imaging campaign may prove very valuable for our resellers, and it will help them to capitalise on these exciting growth opportunities."

The digital imaging market has been extremely upbeat in 2004, according to market research analyst DTC.

Unit growth in projectors is expected to rise by 62 per cent year-on-year, and unit growth in LCD monitors by 47.1 per cent.