HP secures Amazon deal

5 December 2006 — Palo Alto (CA): Hewlett-Packard (HP) Indigo presses have been selected by Amazon.com to provide digital colour printing for Amazon’s expanding books-on-demand business.

"The ability to produce books on demand is another result of the transformation from analogue to digital printing, and with our line of HP Indigo presses, we are at the forefront of this trend," said Vyomesh Joshi, EVP of HP’s imaging and printing group.


According to the company: "HP provides the industry’s only high-end digital presses that use liquid ink for high-quality images that rival the offset print technology traditionally used in the book publishing world."


In addition to installing HP Indigo presses, Amazon’s facilities will be among the first in the US to install the new HP Indigo Production Manager digital front-end controller, which combines HP IT and graphic arts technologies for rapid file processing in complex digital publishing scenarios.


The books-on-demand market is expected to grow from approximately 20 billion book pages in 2006 to approximately 38 billion book pages by 2009.