High hopes for Dymo campaign 2005


21 December 2004 – Uxbridge (UK): Esselte UK has announced that this year’s Dymo television advertising blitz, which was said to contribute to 60 per cent growth in the company’s labelling business, will continue into 2005.

Managing director Mike Patterson said: "Our investment over the last two years in TV and national press with the Dymo LabelWriter campaign has certainly paid off by helping to grow the identification market to £40 million ($77.4 million) while significantly increasing our brand awareness. In less than two years we have sold 60,000 Dymo LabelWriter machines and 350,000 labels.

"The UK market out there is massive and we confidently predict that it will reach £50 million by the end of next year," he added.