GOS Profile

 

Dealer Profile

 Company name 

 Greenville Office Supply (GOS)

 Address 

 310 E, Frontage Road. Greer, South Carolina 29651

 Contact Numbers 

  864-233-5346

 Products and Services (inc. no. of SKUs)

 Office Supplies, printing, furniture, promotional products and safety products.1,400 SKUs

 Territory

 All 48 states with emphasis on South Carolina and North Carolina

 Turnover

 8 percent

 No of employees

 67

 Contact names and positions

 Charles Scales, president. Scott Hart, vice president

 Founded

 1968

 Stockless or stocking dealer 

 Stocking dealer

 Dealer group

 is.group

 

 

Interview with president Charles Scales

 

OPI Executive Briefing: Are you diversifying into non-traditional OP product areas? How necessary do you feel this is for dealers today?

 

Charles Scales: We have already diversified with six divisions. This is most important in order to compete with the superstores.

 

OPI: Which wholesalers do you use?

 

CS: First Call SP Richards. We just bid them out.

 

OPI:Do you source any products direct from the manufacturer? If so, what percentage? Do you plan on increasing this percentage?

 

CS: Yes we bring in 55 percent and this percentage is continually increasing.

 

OPI:What would you say has been your company’s best decision and what has been its worst?

 

CS: We just purchased our biggest independent competition. Our worst decision was not doing it sooner.

 

OPI:How do you cultivate customer relations to ensure you are the first point of call for your customer’s OP needs?

 

CS: Relationship, relationship and follow up.

 

OPI:How do you aim to differentiate yourself from other dealers?

 

We provide superior service from the time you call us and talk to a real person until the check clears at the bank.

 

OPI:What do you feel is the secret of your company’s success?

 

CS: Continued hardwork by a longstanding and dedicated workforce.

 

OPI: What do you consider to be your greatest challenges over the next year?

 

CS: Our greatest challenge is the perception of the superstores gaining strength.

 

OPI: What are your priorities for the coming year?

 

CS: Kicking the superstores’ butts.

 

OPI: What trends do you expect to most impact the dealer community over the next five years?

 

CS: Internet buying and technology.