Gome re-invents Eagle

8 January 2007 — Hong Kong (CHN): Gome Electrical has reopened its store, formerly known as Eagle, as Gome Eagle Electric.

Local analysts attribute the name change to the supposed failure of the company’s high-end policy to establish Eagle as an alternative to American rival BestBuy, which recently entered the Chinese market.

 

Slow sales and poor customer feedback is said to have contributed to the failure.