GBC and wholesaler Smistar have announced an agreement to partner together to address the sale and distribution of GBC products in the Russian mass market and retail OP market.
When asked recently at the OPI conference in Hungary about the attraction of adding the GBC portfolio, Alexander Smirnov, one of the founders of Smistar, replied: "GBC has been active in Russia for well over 20 years and given its experience in working with wholesalers and retailers in the US and Europe it was an almost perfect matching of expectations." (see ‘grand brand’, page 32)
Milan (ITA)
