Former Esselte CEO Nicolin joins Newell



18 May 2006 – Paris (FRA): Magnus Nicolin, former CEO of Esselte, has joined Newell Rubbermaid as interim leader of its global fine writing division, Sanford, in a consulting capacity.


Nicolin told OPI: "I will be in this position as long as it takes to turn Sanford into a fast growing and successful writing business. It’s a perfect company with enormous potential."


In November Newell Rubbermaid acquired label-writing brand Dymo from Esselte for approximately $730 million.