3 January 2007 — Uxbridge (UK): Esselte is restructuring its European organisation to capitalise on the fast growing craft market.
Mike Patterson, who has been appointed European commercial director for the Xyron range, said: "There is massive growth in craft products throughout Europe but currently the industry is fragmented. It is ripe for one brand to take the lead and we believe that with that with the focus that Esselte are now putting on the Xyron range with dedicated sales, marketing and customer service teams throughout Europe, we will become the brand leader."
He continued: "Office supplies resellers are also realising the benefits of this growth market. This has been borne out by the huge increase by our traditional dealers in supporting the Xyron product category for 2007."