24 March 2006– London (UK): The decline in putting pen to paper in favour of writing emails – and the implications of this trend on the office products market – has been highlighted in a survey of media consumption in the digital age.
The IPA TouchPoints survey, which was based on 5,000 people, suggested that half of written communication is by email, 29 per cent by text message and just 13 per cent by pen and paper.
Among the over 65s, however, pen and paper remained more popular at 39 per cent, with the figure much lower among young people.