28 July 2006 — Fort Worth (TX): eCommerce Industries (ECI²) has acquired Britannia, one of the largest providers of industry-specific business system software for office product dealers, for an undisclosed sum.
ECI² will operate Britannia as a subsidiary and continue to support and market the Britannia product line. Sales will continue to be handled by Britannia’s staff in Fort Wayne, Indiana.
Traci Johnson, SVP at ECI², said: "Britannia is a great company with a strong customer base, highly talented employees and technology that complements ECI²’s existing products. Combining those strengths with ECI²’s resources represents a tremendous opportunity to deliver the kind of powerful, industry-focused business applications that independent dealers need to be able to successfully compete against the power channel."
The acquisition consolidates the position of ECI² as the largest technology provider for independent dealers in the industry.