Durable launches campaign website



14 June 2006 – London (UK): Durable has launched a dedicated website to support its upcoming Computer Cleaning Week campaign.


The comprehensive website contains factual and fun information for both consumers and resellers and is designed to generate awareness on the perils of dirty computer equipment.


The reseller section of the website has been specifically designed to assist dealers and distributors in promoting the programme.


There are direct mail promotions, a press release and customer launch letter to generate awareness to their customer base plus logos and animated web banners available to download. There is also practical advice on how to gain the maximum impact, sales and increased margins with customers.


The Durable Computer Cleaning Week runs from 18-23 September.