Dixons has painted a drab outlook in its trading update on the back of falling prices and a slowdown in consumer spending, and is looking to its European operations to provide a well-needed sales boost.
Total group sales rose 7 per cent, but comp sales fell by 1 per cent. Trading at its British units The Link and PC World was particularly slow, with sales falling 8 per cent and 9 per cent respectively.
CEO John Clare said: "We remain cautious about the outlook for the consumer in the coming months. It’s difficult to see how and when it’s going to get better."
Sales figures were more upbeat among the group’s international operations, however, rising 29 per cent in the second half.
In an attempt to help offset a weak UK market through European growth, the electronics retailer has revealed plans to expand its French PC City operations from seven to 100 stores within three years.
The company also said it would open two new stores in Poland and one in Portugal.