Depot extends NASCAR sponsorship

30 January 2007 — Delray Beach (FL): Office Depot has extended its sponsorship of NASCAR as the sport’s official office products partner.

Depot’s sponsorship of NASCAR began in 2005 and during the year, the company received the NASCAR Marketer of the Year award.

 

As part of its deal, the OP retailer sponsors the No. 99 Office Depot Ford Fusion and the Roush Racing driver Carl Edwards.

 

Tony Ueber, senior VP of marketing, said: "At Office Depot, we’ve been able to successfully translate our NASCAR sponsorship into sales driving activities and real bottom-line results for our business."

 

He continued: "We will continue to bring our NASCAR sponsorship to life in many exciting ways for our customers and we look forward to the next few years in this dynamic sport."