3 July 2006 — Round Rock (TX): Dell has announced plans to provide free recycling of Dell-branded products as part of a new global recycling policy.
"We have a responsibility to our customers to recycle the products we make and sell," said the company’s chairman Michael Dell. "Our direct relationships with consumers allow us to offer this easy and free service and we encourage others in our industry to do so as well."
Dell currently offers consumers no-charge recycling of and brand of used computer or printer with the purchase of a new Dell computer or printer. The company plans to launch its new service in the US by September and globally by November.