19 June 2007 — Helsinki (FIN): M-Real’s Data Copy is offering its retail stockists full POS and marketing support through a new campaign.
Edmund Rueck, marketing communications manager, said: "Data Copy is one of the leading European office paper brands and this level of support makes it an ideal paper to stock. With attention-grabbing yellow and blue branding and first class marketing and point of sale materials, we can help retail stockists sell more paper, increase revenue and get the most out of our brand."
Data Copy stockists get direct access to the Data Copy online shop at www.datacopy.com, where they can search, view materials and make orders. Some materials can be customised and artwork files are available for personalising campaigns.
Rueck added: "The online shop helps our retail stockists sell more products by creating easy-to-use POS displays. They benefit from stocking a well-recognised brand and direct access to a huge range of professional marketing support. That adds up to a competitive edge and an easier life!"