Currys brand to take over Dixons stores

5 April 2006 – Hemel Hempstead (UK): Currys is to extend its brand into the 190 existing Dixons high street stores, creating the new brand name of "Currys.digital".
 
DSG International, the parent company of both the electrical retailers, said the move would see Dixons concentrate on e-tailing. The move takes Curry’s total number of stores to 550, with the initial conversion due to begin in early May.