OPI updates logo

OPI has unveiled a refreshed logo featuring a new tagline.

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OPI has unveiled a refreshed logo featuring a new tagline.

While the OPI name and main logo have remained unchanged, the new tagline, ‘Connecting the business products world’, has been introduced to reflect the changes in the traditional office supplies market.

“One of OPI’s missions has always been to act as a conduit to foster a closer community, and the use of the word ‘connecting’ conveys that, as well as being a nod to the importance of social media,” said OPI CEO Steve Hilleard.

“We also wanted to convey our focus on following the industry as it morphs into being a broader business products sector, while the use of the word ‘world’, of course, reflects our readership in 112 countries.”

London, UK