Rubbermaid Commercial Products (RCP) has announced the release of a new insights report: Why Product Longevity is a Powerful First Step to Improving Commercial Sustainability.
Aimed at supporting businesses in turning sustainability ideas into action, the publication (which can be downloaded here) provides data-driven recommendations to combat ‘green confusion’ and reassess purchasing decisions that ultimately improve operational and systemic sustainability.
For example, the document reveals that by extending the life cycle of passive products, businesses can significantly reduce their environmental impact by up to 72% and their costs by up to a third. The subsequent reallocation of resources and investment will allow organisations to invest in innovation, improving their overall sustainability.
“We know that a staggering 95% of decision makers want to do more on sustainability but face various challenges to implementation,” explained Emilio Capelli, VP Sales & Marketing International for Commercial at Newell Brands.
“RCP is dedicated to being part of a concerted sustainability effort across the business world, not just through its products, but also through vital education and sustainability tools. The brand has already made progress when it comes to changing attitudes surrounding efficacy and cost of sustainable products, but there is still work to be done.”
Last year, RCP published a global vision and roadmap called The Love Sustainability Journey which was designed to start open, transparent conversations surrounding its own sustainability practices.
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