Unravelling office products sales DNA

Office products sales executives are being invited to take part in a new study that will delve into the key factors for sales success.

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Office products sales executives are being invited to take part in a new study that will delve into the key factors for sales success.

OPI has partnered with David Fellman, a sales management consultant and author of Listen To The Dinosaur – which Selling Power magazine listed as one of its ‘Ten Best Books to Read’ in 2010 – for the survey which has been called The Office Products Sales DNA Project.

The study is open to sales people, sales managers and dealer principals, including owners and managers who have no direct sales responsibilities themselves. The goal is to identify both what sales people think is important, and what management thinks is important, the ultimate aim being to get everyone on the same page.

Survey participants will be asked to consider a list of 20 success factors which Fellman has identified, and rate them in order of importance.

The survey – at http://opisalesdna.com – should take no more than ten minutes to complete.

The results of the study will be highlighted in a future issue of OPI, while a comprehensive report will also be available for purchase.

The Office Products Sales DNA Project is co-sponsored by The Highlands Group, Vistaprint Corporate Solutions, ECi Software Solutions and EPIC 2016.

London, UK