Cello International opens in North America


2 April 2007 — Alpharetta (GA): Cello International, India’s largest writing instrument manufacturer, has opened a North American operation.


Shannon Blake has been named managing partner and will be responsible for all sales and marketing efforts within North America.


Shannon Blake has over 14 years’ sales and marketing experience within the office products channel with more than half of her career spent in the writing instruments sector.


With the establishment of a North American partnership, Cello International said it is now more focused on growing market share within North America.