CE expands into Turkey



13 July 2006 — Amsterdam (NL): Corporate Express (CE) has partnered with Istanbul-based Aktuel Officeware.


Focused entirely on the B2B market, Aktuel Officeware generates 40 per cent of its business via e-business solutions.


"For a growing number of our large corporate customers Turkey has become increasingly important. So this partnership is a natural step in what is probably one of the most dynamic countries in Europe," said Peter van der Vlis, VP international accounts at CE Europe. "In Turkey most companies still buy their office supplies in a traditional manner, via the retail channel. By partnering with Aktuel Officeware, the only true contract stationer in Turkey, we are able to provide our international customers a reliable solution that meets their procurement objectives."


Yilmaz Çelen, Managing Director of Aktuel Officeware said: "We believe this is a win-win situation. Our customers will benefit directly from a broader product portfolio, volume buying power and global procurement opportunities, and it allows us to grow and improve our sales, marketing and logistic capabilities."


CE now covers 26 countries in Europe, 13 through own operations and 13 through partnership.