3 November 2004 – Beijing (CHN): On the first anniversary of Canon’s Chinese subsidiary in Beijing, the company has voiced its determination to step up its crack down on the widespread piracy problem in the country.
Canon suffered a loss of $22.6 million from piracies in 2003, according to a report in China IT Watch. The piracy of Canon products mainly focuses on ink cartridges for printers, toner for copier machines, rechargeable batteries for digital cameras and laser printers, said a top executive from the intellectual property rights sector of Canon China.
As well as entrusting private investigation companies to seek out pirated copies, Canon also intends to ask help from the Chinese government, which has already made efforts to stamp out piracies.
The company also plans to launch a new advertising strategy to teach consumers the differences between genuine and pirated products.