Camlin writing launch

Camlin is planning to "introduce an international brand of writing instruments" into India but won’t divulge the name.

Managing director of the Indian OP giant Dilip Dandekar said: "It is the writing instruments category that can bring in the real volumes. At present we are conducting market surveys to figure out the pricing for the brand."

But he warned: "The performance of foreign stationery brands has not been encouraging. So, we are being cautious while launching this new brand."

Mumbai (IND)