Camlin planning brand name launch


8 October 2004 – Mumbai (IND): Camlin is planning to "introduce an international brand of writing instruments" into India but won’t divulge the name.

Managing director of the Indian stationery giant Dilip Dandekar said: "It is the writing instruments category that can bring in the real volumes. At present we are conducting market surveys to figure out the pricing for the brand."

But he warned: "The performance of foreign stationery brands has not been encouraging. So, we are being cautious while launching this new brand."