Brother targets home workers

6 December 2006 — Manchester (UK): Brother UK’s Christmas advertising campaign gets in to full swing next week when the company launches a national TV campaign.

The campaign, which starts on 11 December, promotes the company’s latest range of inkjet all-in-ones.


The Other Way/The Brother Way themed campaign is part of Brother’s strategy to target the UK home worker market. The company has also launched an online guide to working from home (

) as part of its ongoing campaign.


Phil Jones, sales and marketing director, said: "This is a high-profile campaign that will increase demand for Brother all-in-ones and provide new opportunities for resellers to increase sales to this important market. I would encourage resellers to capitalise on the opportunities it offers."