Britannia integrates HP’s PurchasEdge


30 January 2007 — Fort Wayne (IN): Britannia has integrated its business system with Hewlett-Packard’s (HP) new printing supplies loyalty programme, PurchasEdge.

According to Britannia: "The new technology enables all resellers using BritLink 5 and BritNet to electronically initiate and automatically send purchase data to PurchasEdge on behalf of their customers, without any additional investment or labour."


President Traci Johnson said: "HP PurchasEdge has proven to be an effective programme in helping resellers win and retain customers, and we are pleased to provide our channel partners another technological advantage with these Britannia products."