Britannia expands CCR


13 July 2007 — Fort Wayne (IN): Britannia has released an expanded version of its Competitive Cross Reference (CCR) to include data for power channel dealers Corporate Express US and Quill.

CCR enables independent dealers to accept product numbers and access pricing for superstore competitors from within Britannia’s BritNet business system and BritLink5 ecommerce solution.


According to Britannia: "Independent dealers can leverage this information to compete more effectively without sacrificing their margins."


CCR includes information from Office Depot, Office Max and Staples.