Britannia aligns with AD-Links

18 July 2005 – Fort Wayne (IN): Britannia has aligned its new ecommerce programme BritLink5 with OPMA’s AD-Links.

Britannia’s director of dealer services Marika Hamilton said: "Integration with AD-Links is one element of a multi-part strategy to aid our dealers as they step up to the plate against their biggest competitors."

Britannia will formally introduce the partnership to its dealers at this week’s SP Richards Alliance Business Conference in Orlando.