Bluefish named in Fast Track list

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10 July 2006 — Northampton (UK): Bluefish Office Products has been named as the tenth fastest-growing private company in the UK, according to the Sunday Times Fast Track 100 list.

 

After following in his father’s footsteps into the stationery business, Mark Heath has headed the dramatic rise of the independent dealer which now boasts annual revenues of £16 million and generates net profits of £400,000.

 

Located in central England, Bluefish has over 40,000 sq ft of warehouse space which holds over £3 million of stock – all ready for next day delivery.

 

In an interview with the London-based Sunday Times, Mark, 34, explained how his father’s experience was invaluable in developing the Bluefish business plan.

 

"A guy coming in from the outside would struggle because it is a fairly incestuous industry," he explained. "You need that inside track."

 

Bluefish opened in June 2000 in a rented, 3,000 sq ft warehouse with offices at the front.

 

With his family’s knowledge of the business, Heath devised a business model to target the mid-range accounts that were too big for the smaller players and not valuable enough for large companies.

 

He said: "Very few of the smaller companies had the ambition to deal with the mid-range accounts and yet the bigger companies weren’t quick enough on their feet to deal with them. But it is easy to do if you just show a bit of commitment."

 

After a year in business they landed a very large client, a contract that triggered a funding package of £400,000 which enabled the installation of a state-of-the-art computer system and a switch to new larger premises.

 

From then on, Heath has never looked back. He told the Sunday Times his father was delighted with the success of Bluefish, but jokingly added: "My father only ever got to a £10m turnover with his business."