BIC taps into spinning craze


A new craze is sweeping across classrooms, playgrounds and workplaces, and is fast becoming the latest trend for the teenage generation.

Pen spinning is a form of contact juggling that uses a small writing tool, like a pen or a pencil, to perform different tricks, and is popular with school children wishing to sharpen their skills and amaze their friends in the process.


Stationery manufacturer, BIC, is now seeking to tap into this lucrative market fad and has embraced the craze with the launch of a new and exciting website dedicated to the art of pen spinning.


At visitors can learn more about how to get started, watch various tricks in action and find out which are the best products to use. The website offers a one stop shop full of information and lively and appealing video clips aimed at the teenage market.


Emma Lawley, marketing manager at BIC sold OPI: "BIC’s Pen Spinning Academy is the ultimate guide to pen spinning available on the web and its launch coincides with the launch of our new eye-catching writing instrument range aimed at teens.


"As a company we aim to really understand the changing purchasing trends, which is why we look to constantly innovate and bring new products to the market."


A targeted on-line advertising campaign will support driving traffic to the website and increase momentum for this latest craze. Point of sale material is also available for retailers who wish to let their customers know about pen spinning and want to join in the fun.