30 November 2004 – Harefield (UK): Bic has renewed its endorsement contract with one of Britain’s rugby legends – ex-England and British Lions captain Martin Johnson.
Johnson, who started working with Bic in June 2003 to promote its new shaver products, will now support the company’s stationery products such as the Bic Kids colouring range and marker pens, as well as the Megalighter range.
Marc Pinner, marketing director at Bic, said: "Our core values include reliability, trust and high performance all of which, according to consumer research, matches perfectly with Martin’s personality."
