25 January 2005 – Harefield (UK): Bic has launched a premium writing range called Bic Select, the company has announced.
The new range, which includes fountain pens, mechanical pencils, ball pens and rollers, has a chrome look finish that aims to give the products a more ‘contemporary and luxurious feel’.
Emma Lawley, Bic UK category marketing manager, said: "It is an exciting time in the writing category to be extending our portfolio outside our core expertise. Bic Select has been created to be appealing in design, as well as ensuring high quality writing performance."
