6 December 2004 – Stockholm (SWE): Bic has sold its Ballograf business and manufacturing operation back to Ballograf’s management, the company has announced.
Bic acquired Ballograf, which produces value-added ball pens and mechanical pencils, in 1959 in order to accelerate its expansion into the Scandinavian markets.
In 2003, the Bic Ballograf range recorded sales of approximately €8 million ($10.8 million), which represents about 4 per cent of the company’s sales in western Europe.
Despite the sale, Bic will continue to distribute Ballograf consumer products in Scandinavia, Austria and Switzerland, as well as Ballograf promotional products worldwide.
