Back-to-school study casts purchasing insight

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31 August 2006 — Baltimore (MD): The results of a back-to-school study indicate that 33 percent of parents admit to being most influenced by advertising inserts when making purchasing decisions.
             
The Customer 2006: Back to School study, conducted by Vertis Communications, found that 23 percent of adults with children between six and 11 years old plan to purchase a desktop computer this year.
             
20 percent of adults with children between 12 and 17 years old also plan to purchase notebook or laptop computers, the study revealed.