Avery’s RFID offensive


Avery Dennison has formed a new division to make low-cost RFID products.

Mathew Mellis will head up the new unit which will leverage the firm’s existing distribution system by marketing RFID inlays and tags to its label converter customers.

Avery sees a profitable future in the heir apparent to barcodes.

CEO Phil Neal explained: "We see our emerging RFID business as the company’s largest long-term growth opportunity."

Avery is committed to building an RFID infrastructure that will enable it to produce RFID labels in the hundreds of millions. It expects to begin generating revenue from its RFID business by the end of 2004, with significant growth expected in 2005 and beyond.

Pasadena (CA)