AstraPlus to boost Romanian wholesaling


AstraPlus has chosen GBC to represent an important part of a new wholesaling catalogue due to be launched this autumn.

AstraPlus managing director Augustin Dragan said: "People need to understand that Romania is physically a large country and it is dominated by many independent OP resellers who in many cases do not have the product and/or market experience to fully develop our national potential. This dynamic is ideal for a professional wholesaling operation that can stock, deliver, and finance a wide selection of products anywhere quickly."

GBC Romanian account manager Bettina Ebensperger said the company had "great faith" that AstraPlus will be the first company to develop a "true wholesaling operation" in the country.

Bucharest (ROM)