Arno Alberty



Name: Arno Alberty


Job Title: Managing director


Company: Pelikan Hardcopy International, based in Egg/Zurich, Switzerland


What were your childhood ambitions? To become a truck driver.


What was your first full-time job? Youngest sales rep working for Company Saint Gobain, German operations in 1984.


What was your first vehicle/car? A used black VW Golf GTI – I believe the police are no longer interested in giving me speeding tickets.


What bad habits do you have? Never can say no to a good meal.


How do you like to relax? Driving classic cars, enjoying a good meal with my wife and good company.


What is your favourite book, and why? Annual Classic Car Catalogue, it stimulates my dreams pushing me to further challenges.


What was the first record you bought? Fortunately, I never had to buy a record. There was always a girl prepared to buy them for me. I don’t know why!!


What is your ideal night out? Spending an evening in a first class restaurant with my wife and good friends, excellent food and exquisite wines and a bill is never presented.


Who was your pin-up as a teenager? Sophia Loren – what wonderful eyes.


If you could invite two people for dinner, who would they be, and why would you invite them? Prince Charles to find out the address of his tailor, and Camilla to find out the address of her farrier!


What is your favourite movie, and why?Blazing Saddles, because I have seen it many times and it still makes me cry with laughter.


What sports teams do you support? Formula 1: Michael Schumacher; Football: Werder Bremen, German national team.


What is your favourite food and drink? Meat: Original Wiener Schnitzel; Fish: Sole from North Sea; Drink: German Riesling, French red Bordeaux and champagne, Scottish Single Malt… and of course German Beer.


What is your favourite holiday destination? Isle Sylt in the North Sea in summer, Switzerland in winter.


If you could build your house anywhere, where would it be? Sylt


What do you begrudge spending money on? Bad food, bad wine, bad beer, and anything that is not up to the standard I expect.


Have you ever broken the law? Does speeding count? And, can I get a discount for bulk offences?


What makes you happy? My wife and two children (most of the time).


What makes you angry? My wife and two children (sometimes, when they disagree and contradict me).


What pets do you have? Two dogs: a Labrador and a Jack Russell, they always make me happy and never disagree or contradict!


If you could be a superhero, what superpower would you choose to have and why? To be in two places at once, because then I could spend more time with my family and continue to devote my time to business.


What was your biggest mistake in life? Not becoming a truck driver.


What was your luckiest break? Meeting Silke, my wife.


What is your best piece of advice? "Set your target and go for it".


Which industry figure do you most admire? William Caxton for without him we would have nothing.


If you weren’t doing your present job, what job would you be doing? Full time truck driver and part-time Mayor of Berlin, the most exciting City in Germany!


If you could be God for the day, what miracle would you perform? To protect children worldwide and give them best childhood and education.


What has been the best moment in your career? There have been a lot, however the best moment was when my advisor at the end of my apprenticeship said: "Arno, now set your targets and go for it, always!


What has been the worst moment in your career? I have had a few bad moments, but somehow things always came right in the end.


Can money buy happiness? Yes. Do you know the cost of an Aston Martin DB5?


What was your most embarrassing industry-related experience? The scene is, a buying group meeting to which I am invited by the key account manager, my purpose in being there is to fly "the head office flag". One of the buying group members asks the key account manager a very long, convoluted and complicated question regarding products, packaging, and distribution channels as it related to this person’s customer base. The key account manager listened intently to the question and at its conclusion said "that’s a very good question Mr Alberty will answer that!" Fortunately, I had listened well enough to waffle but I learnt a very important lesson that day.


What would you like to be doing in five years’ time? I have a clear vision of this, but this will have to feature in another edition of OPI, let’s say in five years time.


What is your IQ? 160 but if I have had a few beers you would never know it.


Describe the OP industry in three words: Change, change, change.


Describe yourself in three adjectives: Confident, communicative and enthusiastic.