Green matters



Green matters




IP creates paper awareness campaign


International Paper (IP) has launched an awareness campaign entitled ‘Go paper. Grow trees.’ that aims to show consumers how using paper products makes a direct contribution to the health and growth of trees and forests.


This campaign joins the likes of Domtar and Torraspapel, who have also created websites to improve the reputation of paper.


IP’s campaign focuses on private land owners, who own the majority of the 750 million acres of forests in the US. ‘Go paper. Grow trees.’ was created to highlight the challenges private landowners face in growing and maintaining healthy forests.


"It’s important to understand that tree farmers and other private landowners plant about four million trees every day, which is about three to four times more than they harvest," said Teri Shanahan, IP’s VP Commercial Printing.


More information is available on the campaign’s website


To read about Domtar and Torraspapel’s campaigns and an analysis of their success, read this issue’s article from Lyra Research on page 57.


Staples environmental challenge hits the streets


Environmental education leader Earth


Force has announced the first Staples Urban Environment Challenge, a competition to encourage young people to address environmental issues related to climate change in urban communities. The competition has been funded by a $175,000 grant from Staples Foundation for Learning.


The competition asks students to identify climate change-related concerns in their communities and develop an action plan to help address them. The challenge is open to eligible fifth to ninth-grade students in ten US cities: Atlanta, Boston, Charlotte, Chicago, Dallas, Denver, Las Vegas, New York City, San Diego and Seattle.


Lisa Bardwell, President, CEO of Earth Force, said: "The Staples Urban Environment Challenge is a first-of-its-kind programme that truly provides youth with an opportunity to build a greater understanding of climate change issues.


"With our continued partnership with Staples Foundation for Learning, we will help even more youths realise they can create positive change in their local environments through their own actions.


"Together, Earth Force and Staples are developing the next generation of environmentally responsible citizens."


"Earth Force and Staples Foundation for Learning share a mutual commitment to inspire youth to think creatively and strategically about their impact on the environment," said Amy Shanler, Director of Community Relations at Staples.


"Starting off the year with the Staples Urban Environment Challenge is an ideal way to teach and inspire young people about the importance of environmental education and civic involvement and help build stronger, more sustainable communities."


The competition entries will be judged on innovation, climate change impact and the sustainability of the solution, among other criteria. On 20 May Earth Force will announce five regional winners who will receive a customized $1,000 ‘classroom of the future’ kit such as video cameras, LCD projectors, or computer software. Two $500 packages will be awarded to runners up in each region as well.


Since 2003, Staples Foundation for Learning has given nearly $1 million to Earth Force in support of its efforts to help youth become active, environmental citizens.


OfficeTeam launches environment website


UK dealer OfficeTeam has created a new website that communicates its environmental initiatives and provides information for customers about reducing their environmental impact.


"Our new environmental website outlines our strategy and the objectives we have put in place to lower the impact we have on the environment," said Simon Worsfold, Environmental Director at OfficeTeam.


"It provides information on our key initiatives and environmental programmes. We are continually striving to enhance our environmental credentials and services to our customers, with some really exciting plans in place for 2011."


The website,, contains case studies of customers who have reduced their environmental impact, an online calculator to determine how effective a company’s green policies are, and resources such as green posters for an office.


Recycling award for Frasers


Frasers Office Supplies has been named Cartridge Recycler of the Year 2010 at Integra Office Solutions’ dealer conference.


The annual award is sponsored by K2 Supplies, which runs the recycling scheme that Integra dealers participate in, and recognises members for their printer cartridge recycling initiatives.


Frasers’ Sales and Marketing Director Nick Clark said: "To win this award is a fantastic achievement and we are delighted that our efforts have been recognised.


"At Frasers we are constantly working hard with our customers to reduce our impact on the environment and encourage ‘green’ practices – cartridge recycling is just a small part of what we do."


According to Frasers, over 60 million printer toners and cartridges are thrown into landfill every year. The dealer has been highlighting the need to recycle printer cartridges for several years and in 2010 collected 6,123 used toners and cartridges free of charge from local businesses for recycling.


Soporcel earns EU’s Ecolabel


Paper manufacturer Portucel Soporcel has recently been licensed to use the EU’s Ecolabel on the paper that it manufactures and markets.


In the office stationery and printing paper segment, the Ecolabel rules require the use of certified timber of known provenance and ban the use of substances harmful to the environment and human health.


The rules also call for the use of renewable energy, the implementation of a rigorous waste management system and the reduction of greenhouse gas emissions and air and water pollution.


The company said that the license to use the Ecolabel represents recognition of its sustainability practices, and will help to boost its reputation in international markets which are becoming increasingly sensitive to questions of environmental performance.